Over 90 participants from Europe and beyond, as far as South-Africa, visited The Netherlands to take part in Fleuroselect’s Home Garden Conference on 22nd and 23rd of September in the Aalsmeer area. This year’s topic was ‘The Consumer and the Retail Experience’.
Fleuroselect is proud to announce that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky from Selecta Klemm.
Fleuroselect is proud to present the four entries in this year's FleuroStar Contest. Each of these new introductions vies to be the next 'Winner with the Wow Factor', the variety with the highest visual impact at point of sale.
The FlowerTrials® Foundation has contracted Fleuroselect to support the administration, member and press relations of the week 24 event.
Herman Hamer, CEO of Florensis, was elected by the membership as Fleuroselect’s 19th President.
The EU Open Spring Trials will take place from 28-30 April 2015. It is the ideal opportunity for breeders to introduce their new varieties to the distribution companies and large plug- and plant producers. Features such as earliness and plant development can be observed in 'packs' or pots.
Cannova Bronze Scarlet F1 from Takii is the earliest flowering seed-raised Canna on the market. Growers will love this variety because it can be grown at only 15 degrees and only 1 plug is needed to fill a 15cm pot. This compact variety can be delivered in 12cm pots and bigger. Bronze Scarlet will easily convince consumers at point of sale thanks to the wonderful contrast between the dark foliage and the red flower. Cannova can be placed in larger pots on the terrace or patio, or planted in the full ground or at the water side.
Why do packet seed catalogues offer the same varieties hobby gardeners can pick up in the vegetable aisle of the supermarket? James Wong, British TV personality and author of 'The Homegrown Revolution' and 'Grow your own drugs' encouraged delegates to stop imitating the supermarket assortment and offer hobby gardeners new varieties that are easy to grow.
“Fleuroselect is more than the international organisation for the bedding and pot plant sector. It is a family”. These opening words from Floranova’s Managing Director Dominic Lacey welcomed more than 100 delegates to the 45th Annual Convention in Norfolk, U.K. from 22nd to 24th July 2014.
Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2014/15 goes to Canna generalis Cannova® Bronze Scarlet F1 created by Takii.
The winner with the wow factor, that’s the FleuroStar. The 6th edition of this International Contest presents six wonderful entries each hoping to become the newcomer with the highest visual impact at point of sale.
The EU Open Spring Trials are the ideal opportunity for breeders to introduce their new varieties to the distribution companies and large plug producers. Features such as earliness and plant development can be observed in 'packs' or pots.
What do Gerbera jamesonii, Begonia cultivars, Lavandula stoechas, Impatiens hawkerii and Osteospermum ecklonis have in common?
Fleuroselect, the international organisation for the ornamental plants industry, proudly announces four new Gold Medal awards that will be available to the wholesale as of 2014 and in retail as of 2015.
FleuroStar winner Gerbera Cartwheel® Strawberry Twist was displayed in the Novelty show during the FloraHolland Trade Fair that took place in Aalsmeer from 6-8 November.
Fleuroselect's Entries & Evaluations Committee has appointed a new Chair. Departing Chairman Cees van Diepen has been a Committee member since 1991, chairing the Committee twice: in the nineties when he was Fleuroselect vice-president and for the last three years.
At its annual meeting, the Fleuroselect Entries & Evaluations Committee reviewed the scores provided by the judges to determine which varieties will be the next Gold Medal winners and which are entitled to receive Novelty Protection.
About 80 participants from 9 countries participated in Fleuroselect's 4th International Home Garden Conference 'Sharing Success in Britain, home of the hobby gardener' that took place in Horsley Park, Surrey, U.K. on 25th and 26th of September.
Penstemon x mexicali Carillo Red and Gaura lindheimeri Sparkle White, two of the 2014 Gold Medal winners, are currently starring in Nico Wissing's prairie garden.
Fleuroselect proudly presents an Honorary Membership to Joel Goldsmith from former Goldsmith Seeds and a Laureate for services in the industry to Wim Nijssen, former Managing Director of Takii Europe during the 44th Annual Convention that took place from 3-5 July in Odense, Denmark.
Fleuroselect is particularly pleased to announce that the membership application from GASA Young Plants, Impecta Seeds and Sluis Garden was accepted during the Annual General Meeting.
Over 110 delegates participated in Fleuroselect’s 44th Convention, which was held in the surroundings of Odense, Denmark from 3rd to 5th July 2013. The Convention is a major international networking platform for key players in the ornamental plants industry and during this annual event, Fleuroselect awards its Gold Medals and reveals the new FleuroStar winner.
Fleuroselect, the international organisation for ornamental plants, is proud to announce that its FleuroStar Award for 2013/2014 goes to Gerbera jamesonii Cartwheel® Strawberry Twist created by Syngenta Flowers.
Fleuroselect's 44th Annual Convention for the membership promises to be a good mix between business and pleasure.
Seven entries, eight locations, but only one winner! Which new plant will become the variety with the 'wow' factor and succeed Verbena Lanai Twister Red?
The current Gold Medal and FleuroStar winning varieties drew attention during the FlowerTrials 2013.
Fleuroselect is proud to present 8 entries in the FleuroStar Contest 2013/2014, each competing for the award as the winner with the 'wow' effect, the variety with the highest visual impact at retail.
On Thursday the 23rd of May 2013, Wim Nijssen received a Royal Honour from Mayor Oudshoorn-Tinga of Uithoorn during his farewell reception as Managing Director of Takii Europe BV.
Fleuroselect proudly presents its new website! View the video to discover all the information our new website is offering.
With the FlowerTrials approaching, the FleuroStar Contest is gearing up for its fifth edition. Over thirty judges will visit the eight competition locations to choose the new winner. This year, no less than eight contestants are competing to succeed to Verbena Lanai Twister Red and to become the Winner with the Wow-effect for the 2013-2014 season.
Receiving no less than three Gold Medals for the 2014 season inspired PanAmerican/Kieft Seed to base the promotion concept for the Pack Trials on its Fleuroselect Gold Medal winning varieties. Needless to say that we at Fleuroselect were thrilled about this!
The European Spring Pack Trials will take place on 23, 24, 25 and 26 April 2013 in The Netherlands.
The Indian flower and vegetable seed producer Plantman's Seeds has made an official application to become a Fleuroselect member. With offices in Punjab, India, Plantman's Seeds produces over 500 flower, vegetable and herb varieties in an area of app. 1000 acres.
The 44th Annual Fleuroselect Convention 'A taste of Japan in Denmark' will take place from 3rd to 5th July in Odense, Denmark.
Seventy delegates representing breeding and young plant companies from The Netherlands, Germany, Poland, Israel, France, Spain, Denmark, Sweden and the U.K. were inspired by expert speakers in the field of breeding, education and marketing and enjoyed industry networking.
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