Press Release: Gerbera Cartwheel® Strawberry Twist wins FleuroStar
Fleuroselect, the international organisation for ornamental plants, is proud to announce that its FleuroStar Award for 2013/2014 goes to Gerbera jamesonii Cartwheel® Strawberry Twist created by Syngenta Flowers.
The winner was announced at the annual Fleuroselect Gala dinner that was held in Slot Holckenhavn, Denmark, on Friday 5th July. Syngenta’s Head of Sales Luit Mazereeuw accepted the prize from Fleuroselect President Nils Klemm and Jan Sijm, Chairman of the FleuroStar Committee.
Nils Klemm: “ It is my honour to give this key award in the horticultural sector to Syngenta Flowers. Cartwheel® Strawberry Twist offers a fantastic colour mix for pots and containers that will convince many consumers at point of sale.”
According to the jury, this award-winning Gerbera offers “very attractive, supersized semi-double flowers with a broad colour range, ensuring a true wow effect. Cartwheel® Strawberry Twist is an eye-catching variety that will appeal highly to the consumer.”
Cartwheel® Strawberry Twist: a flower bouquet for pots
Cartwheel® Strawberry Twist is the first true semi-double bicolour Gerbera for pots. Breeder Kathryn Verlinden: “I was inspired by the huge range of colour patterns existing in cut flower Gerberas. Already nine years ago, we started experimenting with the introduction of cut flower genetics into pot Gerberas. Cartwheel® Strawberry Twist offers the colour explosion of a cut flower Gerbera bouquet to pots and containers for both the home and patio.”
The FleuroStar Contest is held annually during the FlowerTrials week in June in the Netherlands and Germany. An independent panel of more than 30 expert judges visit the eight contest locations to choose the winner with the ‘wow’ effect at point of sale. Due to its strong visual impact, the FleuroStar winner stands out in retail.
Syngenta’s award winning Gerbera was competing with the Calibrachoa cultivars MiniFamous® Double White, Gentiana cultivars Luis Easy Blue and Pelargonium cultivars Perillo White Pink Splash from Selecta Klemm, Campanula medium nanum Appeal Pink F1 and Impatiens x hybrida SunPatiens Compact White from Sakata and Lupinus polyphyllus Mini Gallery Red from Clause.
Fleuroselect is the international organisation for the ornamentals industry. Its mission is to stimulate ornamental plant breeding by testing, awarding and promoting new varieties. Its members for whom it provides a worldwide platform are breeders, producers and distributors of ornamental varieties both from seed and cuttings.
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