Introduction
Fleuroselect is pleased to invite you to attend the 9th Breeders and Young Plant Producers Conference that will take place on 29th & 30th November 2016 at the A4 Hotel Schiphol near Amsterdam, The Netherlands. This year's event will cover two main highly topical themes: current challenges in growing and retail marketing.
Introduction
Fleuroselect is pleased to invite you to attend the 9th Breeders and Young Plant Producers Conference that will take place on 29th & 30th November 2016 at the A4 Hotel Schiphol near Amsterdam, The Netherlands. This year's event will cover two main highly topical themes: current challenges in growing and retail marketing.
Speakers
On day one, Sjaak Bakker Manager of Wageningen UR Greenhouse Horticulture will open the conference with the initiative "Club of 100". Matthew Skinner representing Newey Roundstone will provide an update on the "Latest developments in peat-free media" using examples from the company's own production. "Business development driven by technological change" in particular related to the horticultural industry will be tackled by Sander Kramer, business development manager at the green market communicators Floramedia. John van Ruiten director of Naktuinbouw, The Netherlands inspection service for horticulture, will close the first day of expert speakers with a presentation on the latest "Phytosanitary challenges in EU plant growing". The programme then foresees an update on the Fleuroselect Policing Campaign.
Day two of the programme tackles retail marketing and successful branding. Following on from her highly successful presentation during last year's Home Garden Conference, Nancy van Kleef head of marketing and communications at the professional wholesaler Fleurametz will explain how"New shopping changes your customer relations". The interactive session "Successful ways of branding horticultural products" will then focus on best practices in product marketing, followed by a Q&A with the audience.
Company presentations are always a highly popular part of the programme and this year, Jan Sijm will present the breeders/seed producers/distributors Hem Zaden & Hem Genetics.
Exponential Organisations
Last, but not least, key note speaker Yuri van Geest will present exponential organisations, specifically the new ways startups and corporates are organised internally and externally to deal with disruption, exponential technologies and accelerated change. We expect to be both educated and inspired!
Company visit
For the first time, the Breeders & Young Plant Producers Conference takes you outside of the meeting room with a visit to the production facilities of Looye Tomatoes, a market leader in the sector and conveniently located close to the A4 Schiphol hotel.
Location
The Schiphol A4 Hotel is ideally situated near the airport. We have reserved rooms in the new section of the hotel which has a large free car park, a shuttle connection to Schiphol airport and is on the main motorway from Amsterdam to The Hague. It offers excellent value for money and great conferencing facilities!
Programme
Tuesday 29th November 2016
10:00 Arrivals & coffee
10:30 Welcome and opening
10:35 Club van 100
Speaker: Sjaak Bakker BU Manager Wageningen Greenhouse Horticulture
11:10 Growing in Peat-free Media
Speaker: Matthew Skinner – Newey Roundstone
11:45 Short Coffee Break
12:05 Business development driven by Technological Change
Speaker: Merthus Bezemer – Floramedia
12:45 Lunch
13:45 Bus leaves hotel for Looye Tomatoes
14:00 Presentation and Tour Looye Tomatoes
15:30 Bus returns to Hotel
16:00 New Phytosanitary Issues in Plant Production in the EU
Speaker: John van Ruiten – Naktuinbouw
16:40 Fleuroselect Policing Campaign Update
17:00 Fleuroselect Market Survey Report
17:10 Round up and close
18:00 Drinks reception
19:00 Dinner & networking in hotel
Wednesday 30th November 2016
09:00 Exponential technologies
Keynote speaker: Yuri van Geest – Singularity University
10:00 Company Presentation - Hem Genetics and Hem Zaden
Speaker: Jan Sijm
10:20 Networking Coffee Break
10:45 New Shopping changes your Customer Relations
Speaker: Nancy van Kleef - Fleurametz
11:25 Successful Branding of Horticultural Products
Presentations and Panel Discussion
12:45 Round up and close
12:50 Lunch and departure
Fees
Participation fees
€ 295 : Fleuroselect members
€ 395 : Fleuroselect non-members
Hotel
Please download the Hotel Reservation form and return to Fleuroselect by 15th November 2016.
Van der Valk hotel Schiphol
Hotel Schiphol
Rijksweg A 4 Nr.3
2132 MA Hoofddorp - Schiphol
Tel +31 (0) 252 67 53 35
schiphol@valk.nl
www.hotelschiphol.nl
Conference hotel rate
€ 109/night for a single room
€ 119/night for a double room
Prices include breakfast buffet and exclude tourist tax.
Downloads
Please find below the presentations that are available for download:
- Sjaak Bakker - Wageningen Greenhouse Horticulture
'Club van 100' - Matthew Skinner – Newey Roundstone
'Growing in peat-free Media' - Merthus Bezemer – Floramedia
'Business Development driven by technological Change' - John van Ruiten – Naktuinbouw
'New phytosanitary Issues in Plant Production in the EU' - Yuri van Geest – Singularity University
'Exponential Technologies' - Jan Sijm - Hem Genetics / Hem Zaden
Company Presentation - Nancy van Kleef - Fleurametz
'New Shopping changes your Customer Relations' - Jean-François Ignasse - PanAmerican Seed
'CoolWave Marketing Mix' - Gill Corless - Sakata
'SunPatiens Marketing Mix' - Luit Mazereeuw - Evanthia
'Sunsation Marketing Mix'
Results Buzzmaster Session: 'How to successfully brand horticultural products'