FleuroStar Winner 2024/2025

Dahlia coccinea Dalina® Maxi Starburst Pink

About us

Fleuroselect is the international organisation for the ornamental plants industry. For more than 50 years, industry professionals have joined together to test and evaluate new pot and bedding plants, promote award winners, protect member varieties, network with each other and contribute to the development and advancement of the industry as a whole. Read more


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Home Garden Conference 2024

We are delighted to invite you to our Home Garden Conference 2024, which will take place on 4 and 5 September in the Brno area of the Czech Republic.
The two-day programme is an excellent opportunity to discover the latest home gardening trends and catch up with industry colleagues.
Brno area , Czech Republic
04.09.2024 - 05.09.2024

Awarded Varieties


Working closely with the FlowerTrials® committee and suppliers, our staff coordinates the organisation of the event: liaison with exhibiting breeders, handling of financial aspects and the coordination of the general event promotion campaign including the advertising, PR, trade fair participation, direct mailings and social media channels. Read more

Gold Medal & Novelty Protection

Fleuroselect members may enter their newest varieties into the Gold Medal & Approved Novelty trials. Entries are evaluated versus existing comparison varieties by expert and independent judges on criteria including innovation, practical use, floriferousness and garden performance.

Gold Medal Winners

See all Gold Medal Awarded Varieties here

FleuroStar - winner with the 'wow' factor

The FleuroStar Contest is held annually during the FlowerTrials® in week 24 in the Netherlands and Germany. Over 30 experts from within the industry - breeders, young plant producers, growers, retailers, trade journalists and marketing experts - will score these varieties on visual impact at point of sale and commercial potential.

FleuroStar Winners

See all FleuroStar Awarded Varieties here