FleuroStar Winner 2024/2025

Dahlia coccinea Dalina® Maxi Starburst Pink

About us

Fleuroselect is the international organisation for the ornamental plants industry. For more than 50 years, industry professionals have joined together to test and evaluate new pot and bedding plants, promote award winners, protect member varieties, network with each other and contribute to the development and advancement of the industry as a whole. Read more

Members

ABZ Seeds
AGA AGRO Co.
Agbina
Agri Information Partners (Associate Member)
Agrofirma Poisk
Applewood Seed Company
Beekenkamp Plants
Beijing FloriBreeders Seeds Co.
Benary, Ernst Samenzucht
BiGiSeeds
Brandkamp GmbH
Bruno Nebelung
Černý Seed s.r.o.
Clematis - The Source of Good Climbers
Clover Seed Company Limited
Cultius Roig
Danziger
Decock
Dittmar Samen und Pflanzen
Ducrettet
Dümmen Orange
Econ Seeds
Evanthia
Farao S.r.l. Società Agricola
Floragran
Florensis
Floritec
FSH Flecke-Saaten-Handel GmbH
Garden Seeds B.V.
GASA Young Plants A/S
Graines Lecouf Mailliet
Graines Voltz
Grünewald Young Plants
Gruppo Padana
Hem Genetics/ Hem Zaden
HilverdaFlorist
HM.CLAUSE
Impecta Fröhandel
Jelitto Staudensamen
Kerley & Co
Media Concept Schweiz AG (Associate Member)
Miyoshi
MNP / Suntory
Morel Diffusion
Mr. Fothergill's Seeds
Muller Bloemzaden B.V.
Murakami Seed Co., Ltd.
Nelson Garden
Newey Group
P. van der Haak Handelskwekerij B.V.
PanAmerican Seed Europe
Philipp Klein Gmbh
Pieterpikzonen B.V. Holland
Pro-Veg Seeds Ltd.
Prudac, Greenroad B.V.
Royal Van Zanten
Rudy Raes Bloemzaden NV
Sakata Ornamentals Europe A/S
Samenzucht Hans Hoffmann OHG
Schneider B.V.
Schoneveld Breeding
Seed Developments Ltd. (Associate Member)
Seedlynx
SeedSense
Selecta one
Semo a.s.
Shanghai Yuanyi Seedling Co., Ltd.
SW Horto
Sweed Björn Höjrup AB
Syngenta Flowers
Takii Europe B.V.
Tasaco Agricultural Industry and Trade Inc.
Thompson & Morgan UK
Tozer Seeds
Van Hemert & Co.
Vitroflora Grupa Producentów spolka z o.o.
Viveros Pereira SL
Volmary
W. Atlee Burpee Co.
Waterdrinker Aalsmeer (Associate Member)
Westland Horticulture
Wyss Samen und Pflanzen AG
Xiamen Ican Seed Co.,Ltd.
All members

Press Room

Events

Awarded Varieties

Show all

Florensis | 2024/2025

Dahlia coccinea Dalina® Maxi Starburst Pink

Van Hemert & Co. | 2025

Coreopsis tinctoria Corusco Cream-Red

Benary | 2025

Lobelia erinus F1 Masterpiece Blue with Eye

FlowerTrials®

Working closely with the FlowerTrials® committee and suppliers, our staff coordinates the organisation of the event: liaison with exhibiting breeders, handling of financial aspects and the coordination of the general event promotion campaign including the advertising, PR, trade fair participation, direct mailings and social media channels. Read more

Gold Medal & Novelty Protection

Fleuroselect members may enter their newest varieties into the Gold Medal & Approved Novelty trials. Entries are evaluated versus existing comparison varieties by expert and independent judges on criteria including innovation, practical use, floriferousness and garden performance.

Gold Medal Winners

Corusco Cream-Red - 2025

Coreopsis tinctoria

Masterpiece Blue with Eye - 2025

Lobelia erinus F1

Desire Red - 2024

Helianthus annuus
See all Gold Medal Awarded Varieties here

FleuroStar - winner with the 'wow' factor

The FleuroStar Contest is held annually during the FlowerTrials® in week 24 in the Netherlands and Germany. Over 30 experts from within the industry - breeders, young plant producers, growers, retailers, trade journalists and marketing experts - will score these varieties on visual impact at point of sale and commercial potential.

FleuroStar Winners

Dalina® Maxi Starburst Pink - 2024/2025

Dahlia coccinea

Sundaville® Double Blush Pink - 2023/2024

Mandevilla

Bee’s Knees - 2022/2023

Petunia grandiflora
See all FleuroStar Awarded Varieties here