30 June to 2 July 2020
We are delighted to invite you to our Annual Member Convention that will take place from 30 June to 2 July in the surroundings of amazing Amsterdam.
As central theme for this 50th anniversary Convention, we have chosen 'Learning from the past, meeting needs of the present, taking care of our future.'
When talking about the history of Dutch horticulture, there is no better starting point than the Historical Nursery Museum in Aalsmeer. Via old documents, photos, gardening tools and different kinds of glasshouses, the evolution of horticulture in The Netherlands is shown. A vast collection of heirloom plants and varieties is to be admired in the extensive showgarden. Our group will receive a guided tour, including a small real-life Dutch auction in the original auction room.
Focussing on horticulture today, the brand new initiative FloriWorld offers a spectacular, fun and educational exploration through the world of flowers and plants, raising awareness on how flowers and plants contribute to well-being and health. An introduction and guided visit are included in the programme.
The future for green will be addressed with a small in-house conference, during which four speakers will shortly share their view on the role of plants and flowers in the future living environment, followed by an interactive group discussion. To illustrate the presentations a visit to two sustainable green projects Circl and Zuidas is foreseen.
As Fleuroselect will be celebrating its 50th anniversary during this Convention, Fleuroselect is the event host. Mr Simon Groot, one of the founding fathers, and selected Board members will look back at the start and evolution of the organisation and an extensive plant display including all Gold Medal and FleuroStar winners of the past 50 years that are still commercially available will be on show. An absolute first!
At the A.G.M., you will be informed of the Organisation's current affairs and a hint of the organisation's future might be revealed during the Gala Dinner which will take place at the exquisite restaurant De Kas. This unique location grows many of the ingredients which are "picked in the morning, served in the afternoon."
The horticultural part of the programme will be paired with some of Amsterdam's finest highlights. The A'DAM LOOKOUT offers a wonderful 360 degree view over the city and includes Europe's largest over the edge swing. Swing back and forth over Amsterdam at an altitude of 100 meters if you dare! A Fleuroselect Convention would not be the same without a boat tour over the canals and dinner on Wednesdag evening will take place at the historical venue De Waag in the city centre of Amsterdam.
As we are very proud of our 50th anniversary and the Convention programme surrounding it, we would like to celebrate with delegates and partners. Therefore, no separate partner programme has been foreseen. An entirely joint programme will add to the festivities.
As hotel for this event, the Organisation has selected the brand new Van der Valk Amstel in Amsterdam Zuid. A fine example of Dutch successful entrepreneurship, Van der Valk combines high level hospitality with good quality food and a well equiped business center. Located near Schiphol and the A10/A2 crossing, the hotel is easy to reach by plane or car. A large car park is available at EUR 20/day.
Please note that your hotel room needs to be booked before 1st of May. Afterwards, the booking code will become invalid and rooms will be allocated on a first come, first served basis. As hotels tend to be fully booked rather quickly in Amsterdam, we strongly advise you to reserve your room on time. Should you wish to extend your stay outside the Convention period, please contact the hotel directly.