13 June 2019

FleuroStar Award Evening


13 June 2019


Syngenta Flowers, De Lier, Netherlands


Fleurostar Award Evening 10yearsDear colleague,

Which 2019 introduction will become the new Winner with the Wow-Factor?

Join us for the FleuroStar Winner announcement at a dedicated Evening Event during the FlowerTrials on Thursday 13th June from 17.00 hrs to 21.30 hrs at Syngenta Flowers in De Lier.

FlowerTrials shows the latest new developments in pot and bedding plant breeding and the very best have been entered into the FleuroStar contest. This year 6 candidates will be on display at multiple FlowerTrials locations in Westland, Aalsmeer and Rheinland Westphalia and our expert jury of over 30 professionals, from breeders and producers, traders and journalists to buyers and marketing experts, will be casting their votes.

On Thursday 13th June you are invited to arrive at Syngenta Flowers from 17.00 hrs. A welcome cocktail will be served at 18.00 hrs, followed by dinner in the catering area. The Award Ceremony kicks off with a short overview of 10 years FleuroStar, followed by the success story of last year's winner Osteospermum Purple Sun. The candidates for 2019 will be introduced on stage by Q&A. Eda Demir from Optifreeze will then present OptiCept, a breakthrough technology in shelf-life improvement for cuttings. The final moments will be handed over to announcing the new FleuroStar winner.

Join us and find out first-hand which plant will become the new FleuroStar Winner for 2019. You are invited to register online before 1st June.

Looking forward to welcoming you.

Best regards,


Fleurostar Award Evening 10years

Event Details
When: Thursday 13 June from 17.00 - 21.30 hrs
Where: Syngenta Flowers | Noordlierweg 14 | 2678 LV De Lier (NL)
17.00u – 18.00u : Arrivals and visit to the Syngenta FlowerTrials
18.00u – 18.45u : Drinks Reception at Syngenta catering area
18.45u – 19.30u : Dinner at Syngenta catering area
19.30u – 19.40u : Welcome by Michael Kester, Syngenta Flowers and 
                           Karol Pawlak, Fleuroselect President
19.40u – 19.50u : Overview 10 years FleuroStar
19.50u – 20.00u : Purple Sun, one year after FleuroStar
                           By Klaus Gaumann, Director Marketing &
                           Product Management Selecta one
20.00u – 20.30u : Presentation new candidates by Q&A on stage
20.30u – 20.45u : OptiCept, the latest breakthrough technology in shelf-life
                           improvement for cuttings
                           By Eda Demir, OptiFreeze
20.45u – 21.00u : Announcement new winner | Heike Gronemann,
                           Chairman FleuroStar Jury and Karol Pawlak
21.00u – 21.30u : Dessert, drinks and networking