FleuroStar Award Evening 2022

16 June 2022

Dümmen Orange, De Kwakel, Netherlands


Dear colleague,

We are thrilled to invite you again in person to the FleuroStar Award Evening on Thursday 16th June from 17.00 hrs to 21.30 hrs. Hosted by Dümmen Orange in De Kwakel, it promises to be an event you do not want to miss!

FlowerTrials shows the latest new developments in pot and bedding plant breeding and the very best have been entered into the FleuroStar contest. All candidates will be on display at eight FlowerTrials locations in the Westland, Aalsmeer and Rheinland Westphalia areas in week 24. Our expert jury comprising over 30 professionals, from breeders and producers, traders and journalists to buyers and marketing experts, will be casting their votes. Which of the seven magnificent entries will win the sought after FleuroStar Award this year?

On Thursday 16th June, you are invited to arrive at Dümmen Orange from 17.00 hrs. While enjoying a welcome drink, you will have the opportunity of visiting the Dümmen Orange Trials, and a networking dinner will be served at 18.00 hrs. The Award Ceremony will start at 19.30 hrs with a brief welcome, followed by the success story of last year's winner Begonia I'CONIA Aroma Peach. Each contestant will then introduce its candidate by Q&A with presenter Simone van Trier. Afterwards, Renee Logan, Global Product Manager for Decorative Annuals at Dümmen Orange, will tell us more on INTRINSA, the new brand for innovations coming from the own R&D pipeline. We conclude the evening with the moment everybody has been waiting for: the announcement of the new FleuroStar winner!

Join us to find out the new winner first-hand and register online (below).

Best regards,


Event Details
When: Thursday 16h June from 17.00 - 21.30 hrs
Where: Dümmen Orange | Hoofdweg 119 | 1424 PE De Kwakel (NL)

17.00 – 18.00: Arrivals & Drinks | Visit to the Dümmen Orange Trials
18.00 – 19.30: Networking Dinner
19.30 – 19.45: Welcome by Noelia Mansilla, Dümmen Orange President EMEA &
                          Karol Pawlak, Fleuroselect President
19.45 – 19.55: 'Begonia I'CONIA Aroma Peach, one year after winning FleuroStar' by 
                          Alexander van der Kaaij, Dümmen Orange
19.55 – 20.30: Introduction of new candidates by Q&A on stage
20.30 – 20.45: 'INTRINSA, the new brand for breeding achievements from the own R&D pipeline'
                          Renee Logan, Global Product Manager for Decorative Annuals at Dümmen Orange
20.45 – 21.00: Announcement new winner by Karol Pawlak
21.00 – 21.30: Dessert and networking


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