FleuroStar is the ‘Winner with the Wow factor’
The FleuroStar Contest is held annually during the FlowerTrials® in week 24 in the Netherlands and Germany. Over 30 experts from within the industry - breeders, young plant producers, growers, retailers, trade journalists and marketing experts - will score these varieties on visual impact at point of sale and commercial potential. The new ‘Winner with the Wow Factor’ will be revealed during the FleuroStar Evening.
Breeder: Dümmen Orange
Breeder: Syngenta Flowers
Breeder: Beekenkamp Plants
Breeder: Selecta one