After last year's fully digital Contest, this year features a hybrid edition. The traditional candidate promotion has been kicked off via the international trade press and our social media channels. In addition, Florensis and Syngenta Flowers were able to host a physical promotional display as part of their open days in week 24.

 Sally and Ann at Contest location

Over 30 professionals from a cross-section of breeding, production and retail as well as trade journalists and marketing specialists choose the Winner with the Wow factor. Judges will be invited to cast their vote on appointment, either in person or by Zoom.

Results are processed by the Secretariat, evaluated by the Entries and Evaluation Committee and approved by the Board. The winner must have the largest number of judges indicating preference for the variety as a winner of the FleuroStar award and score the highest number of points of Point of Sale Attractiveness and Commercial Potential.

The new FleuroStar winner will be announced during the Fleuroselect Winners Event that will take place on 29th June in the afternoon. As we have been unable to present the medals to our Gold Medal winners for the second year in a row, we will combine all our awards into one Fleuroselect Winner Event. 

This event will take place in a hybrid format: only a representative of the prize-winning companies can attend the award ceremony at Floralis in Lisse (NL). The event will be broadcasted via a livestream and can be viewed by the entire international membership and industry.

Follow below links for more information:

Download Rulebook

Scoring criteria


FleuroStar Logo

FleuroStar Winners

Begonia hybrida I'CONIA Aroma Peach

Breeder: Dümmen Orange

Dahlia x hybrida Sincerity

Breeder: Syngenta Flowers

Begonia elatior Dreams Garden MacaRouge

Breeder: Beekenkamp Plants

Osteospermum ecklonis Purple Sun

Breeder: Selecta one

Begonia hybrid Miss Malibu

Breeder: Dümmen Orange

Petunia cultivars NightSky®

Breeder: Selecta one

Verbena x hybrida Lanai Twister Red

Breeder: Syngenta Flowers

Petunia x hybrida Phantom’

Breeder: Ball FloraPlant