The FleuroStar Contest will be held at nine locations during FlowerTrials in week 24. An Expert Jury of more than 30 professionals from a cross-section of the cultivation, production and retail sectors as well as trade journalists and marketing specialists visits the 9 competition locations to choose the winner with the ''wow'' effect at point of sale.
The judges from the Expert Jury are asked to award the variety points from 1 to 5 and to indicate whether or not the variety is worthy of the FleuroStar. They are asked to support their judgment with comments. Each judge makes one final score for each entry, based on all locations visited, and casts his/her vote only once.
Results are processed by the Secretariat, evaluated by the Entries and Evaluation Committee and approved by the Board. The winner must have the largest number of judges indicating preference for the variety as a winner of the FleuroStar and score the highest number of points of Point of Sale Attractiveness and Commercial Potential.
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