FleuroStar Award Logo2Which new variety will succeed Begonia elatior MacaRouge from Beekenkamp? The winner is the variety with the highest average score on commercial potential and point of sale attractiveness. 

This year, judges cast their vote on appointment, either in person or by Zoom.

Online Winner Announcement on Thursday 18th of June:

We have invited max. two representatives of each participating company for a short ceremony (30 min) at Floralis Lisse at 15.30 hours. Each company will have the opportunity to present its candidate, followed by the winner announcement. Members, judges, friends and colleagues get the opportunity to also experience the winner announcement in real time via the link below. 

View the FleuroStar 2020 Award Ceremony



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