A yearly International marketing campaign from the Fleuroselect Home Garden Association, designed to boost seed and plant sales volumes to end consumers. 

2021 is the...

Logo EN calendula 200px

Logo EN courgette 200px

Colourful Calendula in all shapes and sizes

Within the framework of the ‘2021 Year of the Calendula’ campaign, almost 80 varieties from Fleuroselect members were sown and grown in 6 Partner Gardens to highlight the diversity and to inspire the public. Our Partner Gardens RHS Hyde Hall (U.K.), RHS Harlow Carr (U.K.), Jardin des Plantes in Paris (FR) Blumeninsel Mainau (DE), Ega Park (DE) and the Irish Agricultural Research Gardens in Dublin (IE) all set up extensive and successful trials.
We are happy to share a film of the calendula trial at the Royal Horticultural Society’s Garden at Hyde Hall. In the film, Peter Seabrook presents the trial and highlights the wide diversity, ranging from plant height over flower shape to petal form.

Free to use materials 

An extensive range of new images are freely available for you to use and marketing materials have been produced for you to integrate in your promotional activities.

2021 Year of the Calendula

2021 Year of the Courgette 

The visual guidelines contain conceptual and promotional ideas on POS material, seed packages, labels, press releases and online marketing tools together with guidelines on the graphical use of the logo. The logos are available in six languages and we are pleased to create versions in any language you require. 

Editorial articles

We welcome journalists to make use of the free materials for publications. 
Please contact us for more information.

All materials have been developed in conjunction with Floramedia. For information on custom-designed marketing materials, please contact: juriaan.rolink@floramedia.com