A yearly International marketing campaign from the Fleuroselect Home Garden Association, designed to boost seed and plant sales volumes to end consumers. 

2022 is the...

Logo EN poppy

 Logo EN basil

Free to use materials 

New logos have been created and an extensive range of images, many of which have been shot specially for this campaign, has been selected. Feel free to integrate them free of charge in your promotional activities. 

2022 Year of the Poppy

2022 Year of the Basil

The visual guidelines contain inspirational moodboards advising on the look & feel for promotional items like seed labels, as well as an overview of the logos and images.

Editorial articles

We welcome journalists to make use of the free materials for publications. 
Please contact us for more information.

All materials have been developed in conjunction with Floramedia. For information on custom-designed marketing materials, please contact: juriaan.rolink@floramedia.com