Fleuroselect organises the exhibitor relations and coordinates all promotion for the FlowerTrials®.

FlowerTrials® has recently been incorporated into Fleuroselect. The Foundation has been dissolved and the exhibiting breeders who are not part of Fleuroselect have received a special status within the organisation. Working closely with the FlowerTrials committee and suppliers, our staff coordinates the organisation of the event: liaison with exhibiting breeders, handling of financial aspects and the coordination of the general event promotion campaign including the advertising, PR, trade fair participation, direct mailings and social media channels.

Annually in week 24, over 60 pot and bedding plant breeders present their latest innovations and assortment to the entire industry. FlowerTrials® members hold open house at individual or cluster locations in three key geographical regions: Westland & Aalsmeer in The Netherlands, Rheinland-Westfalen in Germany.