Fleuroselect organises the exhibitor relations and coordinates all promotion for the FlowerTrials®.

Working closely with the FlowerTrials® committee and suppliers, our staff coordinates the organisation of the event: liaison with exhibiting breeders, handling of financial aspects and the coordination of the general event promotion campaign including the advertising, PR, trade fair participation, direct mailings and social media channels.

Annually in week 24, over 59 pot and bedding plant breeders present their latest innovations and assortment to the entire industry. FlowerTrials® members hold open house at individual or cluster locations in three key geographical regions: Middle Region & South Region in the Netherlands and the German Region.