The winner with the 'wow' factor
The FleuroStar Contest is held annually during the FlowerTrials® in week 24 in the Netherlands and Germany. Over 30 experts from within the industry - breeders, young plant producers, growers, retailers, trade journalists and marketing experts - will score these varieties on visual impact at point of sale and commercial potential. The new ‘Winner with the Wow Factor’ is revealed during the FleuroStar Award Ceremony.