Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2021/22 goes to Begonia I'CONIA Aroma Peach from Dümmen Orange.
After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders.
2021 is the Year of the Calendula and Courgette, an international marketing campaign organised by the Home Gardening business unit of Fleuroselect.
At the end of the Dahlia season, FleuroStar winner Sincerity has impressed the international ornamental industry with its excellent garden performance.
Within the framework of the '2020, Year of the Rudbeckia' home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial...