Begonia I'CONIA Aroma Peach wins FleuroStar Award 2021

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Fleuroselect, the international organisation for the ornamental plants industry, is proud to announce that the FleuroStar Award 2021/22 goes to Begonia I'CONIA Aroma Peach from Dümmen Orange.

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Four fabulous candidates are vying for FleuroStar

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Which new variety will succeed Dahlia Sincerity from Syngenta Flowers? Fleuroselect proudly presents the four entries in this year's FleuroStar Contest.

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FleuroStar Winner Dahlia Sincerity launches strong brand identity

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After winning FleuroStar last year, the market demand for Dahlia Sincerity boomed and breeder Syngenta Flowers tripled its cutting production to meet the numerous orders.

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Fleuroselect kicks off promotion for 'Year of the Calendula & Courgette'


2021 is the Year of the Calendula and Courgette, an international marketing campaign organised by the Home Gardening business unit of Fleuroselect.

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2021, Year of the Calendula & | Editorial content


Following on from the '2020, Year of the Rudbeckia and Cucumber' marketing campaign, Fleuroselect presents this year's initiative '2021, Year of the Calendula & Courgette'.

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Gold Medal winners 2022: find out who they are!

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Fleuroselect is proud to present the 2022 Gold Medal winners. Each one of these breeding breakthroughs obtained an outstanding score on innovation, beauty and garden performance, convincing our judges to...

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FleuroStar Winner Dahlia Sincerity production tripled to meet high demand

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At the end of the Dahlia season, FleuroStar winner Sincerity has impressed the international ornamental industry with its excellent garden performance.

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Trial Video | Rudbeckia range exceeds expectations at RHS Hyde Hall

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Within the framework of the '2020, Year of the Rudbeckia' home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial...

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Brandkamp joins Fleuroselect

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Fleuroselect proudly announces that Brandkamp joins the organisation. Its membership application has been unanimously approved by the Fleuroselect members during the Annual General Meeting, which took place online on 1st...

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Rudbeckia splendour radiates across Europe


Within the framework of the '2020, Year of the Rudbeckia' marketing campaign, Fleuroselect members have joined efforts this summer to offer a full overview of the existing Rudbeckia range.

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Press contact

Ann Jennen
Marketing & Communications

M  +32 468 20 73 15 
T   +31(0)71 364 91 01 

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