4 to 5 September 2024

Home Garden Conference 2024


4 to 5 September 2024


Brno area, Czech Republic

Participation fee:

EUR 295 (Fleuroselect member);
EUR 535 (Non-member)


We are delighted to invite you to our Home Garden Conference 2024, which will take place on 4 and 5 September in the Brno area of the Czech Republic.
The two-day programme is an excellent opportunity to discover the latest home gardening trends and catch up with industry colleagues.


We are delighted to invite you to our Home Garden Conference 2024, which will take place on 4 and 5 September in the Brno area of the Czech Republic. The two-day programme is an excellent opportunity to discover the latest home gardening trends and catch up with industry colleagues.  

On Wednesday 4th of September, the event will kick off at 08:30 at the Quality Hotel in Brno. Herbert Wehrle, Product & Sales manager at Graines Voltz and Chairman BU Home Gardening, will update the delegation on the most recent developments in the Home Gardening Business Unit.

Petr Hembera, CEO of ZC Holding, will present the structure, strategy and activities of this leading wholesaler of plants and garden supplies. The programme continues with a presentation by Stanislav Kozlik, Chairman of the Czech Home Gardening Association. Representing individuals and businesses involved in gardening, this association advocates for the advancement of horticultural practices and has developed an outstanding programme to educate children about gardening.

As Graines Lecouf-Mailliet is applying for Fleuroselect membership, co-owner Pierre Byache-Kersemaecker will present the company and its activities. Lamya Kou, CEO of Vykvet, will enlighten us about the Slow Flower Movement in the Czech Republic, a rising international trend promoting local, seasonal, and sustainably grown flowers. 

After lunch, we will leave for the Faculty of Horticulture of the Mendelu University. The Czech Republic, known for its historical contributions to breeding, owes much to Gregor Mendel. The Mendelu University fulfills a crucial role in shaping the future of plant breeding and genetics education. Patrik Burg, Dean of the faculty, will present the university's activities and students will showcase recent work. Afterwards, our delegation will visit the experimental gardens with the university's extensive flower and herb trials. Our Year of the Sunflower display has been sown especially for this conference. 

A 10 minutes walk will bring us to the famous Lednice Castle. Its greenhouse is one of the oldest in Europe, second only to the Palm House of Kew Gardens. Delegates can have a guided tour of the Castle's interior OR the greenhouse, followed by individual time in the gardens.

The first day will end at the wine breeding station Velke Pavlovice where delegates can have a look at the local wine production before enjoying a delicious local dinner. 

The second day of the conference is dedicated to visiting Fleuroselect member SEMO. This leading Czech breeder specialises in the breeding and production of vegetable seeds for the professional market and pictorial packets. The group will receive a company presentation, visit the breeding/production facilities and view the extensive ornamental/vegetable trials, including our Year of the Sunflower trial. 

The event will end at 12:00 hrs.

Looking forward to welcoming you to the Czech Republic!

Herbert Wehrle, Chair Home Garden B.U. Fleuroselect
Peter Laan, Vice-Chair Home Garden B.U. Fleuroselect
Jan Prasil, Director SEMO
Ann Jennen, Secretary-General Fleuroselect

Hotel | Quality Hotel in Brno

For this event, the Quality Hotel Brno Exhibition Centre has been chosen. The hotel is located right next to the Brno Exhibition Centre, just a few minutes from the city centre. Brno Airport is located at 15 minutes by car and the hotel is easily accessible by public transport. The hotel disposes of excellent meeting facilities, comfortable rooms, quality cuisine, a cosy bar and a large car park. 

Double room for single use: 2366 CZK (= 95 EUR) per night, including breakfast.  
Twin room: 2678 CZK (= 108 EUR) per night, including breakfast.

How to book a room?
Please book your room via our event registration form when signing up for this conference. 
Room reservations are collected by Fleuroselect and passed on to the hotel. When your reservation is processed, you will receive a payment link from the hotel. Upon reception of payment, the hotel will send you the booking confirmation.


Travel instructions

By airplane
Brno airport has a limited flight offer including London Stansted. The nearest larger international airports are Vienna, Prague and Bratislava. To continue the journey, it might be easiest to rent a car and drive to Brno. From Vienna or Bratislava airport, it will take approx. 2 hrs by car to reach the hotel, from Prague airport you might need approx. 3 hrs. 

If you prefer to travel via public transport, take a taxi/train/bus to the main train station in Vienna/Bratislava/Prague and continue the journey to Brno by train. The train journey Vienna/Bratislava to Brno will take 1,5 hrs; from Prague it will take 2,5 hrs. From Brno train station, the hotel can be reached via public transport. 

Consult the train times

By car    
From Prague (200 km) and Bratislava (150 km) – Take the 190 highway exit 190, take a sharp right behind the tunnel, follow the route indicators bearing the BVV (exhibition grounds) signs.

From Vienna (130 km) – Follow the Centrum (downtown) and BVV (exhibition grounds) route indicators.

Parking spaces are available at the Quality Hotel for 360 CZK (14,50 EUR) car/night.

Preminary programme

Wednesday 4th September

 08.30 hrs Welcome & Update Home Gardening Business Unit
     Speaker: Herbert Wehrle, Graines Voltz & Chairman BU Home Gardening
 09.00 hrs Presentation 1: ZC Holding
     Speaker: Petr Hembera, CEO ZC Holding
 09.30 hrs Presentation 2: Czech Home Gardening Association
     Speaker: Stanislav Kozlik, Chairman Czech Home Gardening Association
 10.15 hrs Coffee break
 10.35 hrs Presentation 3: Company presentation Graines Lecouf-Mailliet
    Speaker: Pierre Byache-Kersemaecker, Co-owner
 11.00 hrs Presentation 4: Slow Flower Movement & Vykvet
    Speaker: Lamya Kou, Vykvet | Introduction by Anja Gring, Sonnensaat
 11.30 hrs Lunch
 12.30 hrs Departure by bus to Faculty of Horticulture MENDELU University
 14.00 hrs Introduction Faculty of Horticulture MENDELU University and Mendeleum
     Speaker: Patrik Burg, Dean Faculty of Horticulture + some students presenting their work
 14.40 hrs Visit experimental gardens, including our Year of the Sunflower display
 15.40 hrs Coffee break
 16.00 hrs Walk to Lednice Castle
 16.20 hrs Welcome & short introduction
 16.40 hrs One guided tour of choice
   a. Castle inside
     b. Green house
 17.20 hrs Individual time to visit the gardens
 18.00 hrs Departure by bus to wine breeding station Velké Pavlovice
 18.30 hrs Arrival, short visit wine cellars and wine tasting
 19.30 hrs Dinner
 21.30 hrs Departure by bus back to hotel
 22.30 hrs Arrival at hotel

Thursday 5th September

 08.30 hrs Departure by bus to SEMO
 09.45 hrs Arrival & coffee
 10.00 hrs Company presentation, visit facilities and ornamental/vegetable trials, including Year of the Sunflower trial | 3 groups, rotating system
 12.00 hrs Departure by bus back to hotel
 13.15 hrs Arrival at Hotel & End of Conference