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Our heart goes out to all our colleagues who are facing severe challenges due to the COVID19 – Corona crisis. Wishing you lots of strength and courage in these difficult times.

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Successful campaign against illegal re-propagation

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Pot and bedding plant breeders united in a successful 2019 campaign against illegal propagation of legally protected varieties.Nine breeders and six main countries Nine top pot and bedding plant breeders,...

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10th Home Garden Conference inspires green Industry

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‘Regional’ and ‘organic’ were the keywords that kept coming back in almost every part of the programme during the 10th Home Garden Conference that took place on 4-5th September in Switzerland.

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Begonia elatior Dreams Garden MacaRouge wins FleuroStar Award!

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We are proud to announce that the FleuroStar Award 2019/20 goes to Begonia elatior Dreams Garden MacaRouge from Beekenkamp Plants.

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FleuroStar Award Evening 13th June

Invitation Template FleuroStar 2019

Which 2019 introduction will become the new Winner with the Wow-Factor? Join us for the FleuroStar Winner announcement at a dedicated Evening Event during the FlowerTrials on Thursday 13th June...

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Save the date | 4-5 September 2019 Home Garden Conference

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Grüezi! The 2019 Home Garden Conference will take us to Zuchwil, Switzerland on 4-5 September. In addition to visiting our member Wyss Samen und Pflanzen with its extensive garden centre,...

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Fleuroselect Approved Novelty Register 2019

237.040 Dianthus Diana loving white

New varieties which have been recognised by the Fleuroselect judges to be sufficiently new and different versus existing cultivars and which have passed the rigorous requirement for uniformity are granted...

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Karol Pawlak named 21st Fleuroselect President

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We are delighted to announce that Karol Pawlak has taken on the role of President from 1st January 2019. Marc Driessen, Director of Beekenkamp Plants Ornamentals, has been appointed Vice-President by the Board of Directors.

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See you at the IPM?


Come and see us at the IPM in Hall 2 | Booth 2B13 |   FleuroStar's 10th anniversary, the 'Year of the Nasturtium' marketing campaign and high level Gold Medal winner promotion...

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Breeders & Young Plant Producers conference dives into disruptive technology and robotics

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Cutting-edge technology and robotics for horticulture was the core of our recent Breeders & Young Plant Producers Conference which took place on 4-5 December in Wageningen (NL).

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Gold Medals 2020

Tropaeolum minus Baby Rose

Breeder: Sahin A brand of Takii

Silene pendula Sibella Carmine

Breeder: Van Hemert & Co

Leucanthemum x superbum Madonna

Breeder: PanAmerican Seed


T   +31(0)71 364 91 01
F   +31(0)71 364 91 02 

Jacoba van Beierenweg 97-1A
2215 KW Voorhout
The Netherlands