Calendula takes center stage at first digital Home Garden Conference

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On 2nd September, Fleuroselect held its first digital Home Garden Conference. Originally, the event was set up as a live gathering in the U.K.

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Begonia I'CONIA Aroma Peach wins FleuroStar Award 2021

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We are proud to announce that the FleuroStar Award 2021/22 goes to Begonia I'CONIA Aroma Peach from Dümmen Orange.

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Join our livestream to discover who wins FleuroStar 2021; today, 29th June, at 15.30 CEST

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Which plant will become the successor of last year’s winner Dahlia Sincerity from Syngenta Flowers? Will it be Begonia I'CONIA Aroma Peach (Dümmen Orange), Pelargonium Estelle Appleblossom (Florensis), Petunia Fun...

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Four fabulous candidates are vying for FleuroStar

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Which new variety will succeed Dahlia Sincerity from Syngenta Flowers? Fleuroselect proudly presents the four entries in this year's FleuroStar Contest.

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Pack trial tour and Parade of Gold Medal winners

We are pleased to share with you the video of the visit we made on 17th May to our Pack Trials at the Syngenta Flowers greenhouses in Andijk, The Netherlands.

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Discover the new Gold Medal winners!

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Have you admired all the entries during our digital trial walk last summer? Maybe browsed our website to take a closer look at the plants in this year's trial? Or...

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FleuroStar Winner Dahlia Sincerity production tripled to meet high demand

At the end of the Dahlia season, FleuroStar winner Sincerity has impressed the international ornamental industry with its excellent garden performance.

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Trial Video | Rudbeckia range exceeds expectations at RHS Hyde Hall

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Within the framework of the '2020, Year of the Rudbeckia' home garden marketing campaign, Fleuroselect together with Peter Seabrook, broadcaster and gardening editor at The Sun newspaper, planted a trial...

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Brandkamp joins Fleuroselect

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Fleuroselect proudly announces that Brandkamp joins the organisation. Its membership application has been unanimously approved by the Fleuroselect members during the Annual General Meeting, which took place online on 1st...

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Online Visit Fleuroselect Trial

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We were very happy we could organise a Digital Trial Walk this July. Approx. 30 professionals from all over the world joined us for an online visit of this year’s...

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Gold Medals 2020

Tropaeolum minus Baby Rose

Breeder: Sahin A brand of Takii

Silene pendula Sibella Carmine

Breeder: Van Hemert & Co

Leucanthemum x superbum Madonna

Breeder: PanAmerican Seed


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The Netherlands